ChatGPT Privacy: What Every Brand Builder Should Know (Without the Tech Jargon)
- Holly Hartman
- Jan 1
- 3 min read
ChatGPT is like having an always-on brainstorming buddy, ready to help you craft killer ideas for your brand.
But let’s talk privacy.
When you’re using ChatGPT, how much of your data is really private? And are your ideas safe?
If you’re not super tech-savvy, don’t worry—I’ve got you covered. I’ve broken down the key things you need to know in plain English so you can use ChatGPT confidently (and without an ounce of tech panic).
Disclaimer: OpenAI updates its privacy policies from time to time. While I’ve done my best to provide accurate information, always review the most up-to-date policies yourself to ensure you understand the latest changes.
1. OpenAI Collects Limited Data
First things first: OpenAI collects some data, like your account details and the conversations you have with ChatGPT. But here’s the good news: They don’t go overboard collecting your entire digital life.
Translation: They’re not snooping through your inbox or selling your information. Phew!
2. Your Inputs Might Be Peeked At (Temporarily)
Yep, OpenAI might peek at what you type—but only to improve ChatGPT. Think of it as their way of making the tool smarter and more helpful. If this makes you a little uneasy, there’s a way to opt out (see #3).
You Can Turn Off Data Sharing
Here’s a power move: You can stop OpenAI from saving your chats. Just head to Settings → Data Controls and switch off Chat History & Training.
Why this matters: Turning this off means your conversations won’t be used to train the AI. Your input stays private.
4. OpenAI Doesn’t Sell Your Data
Raise your hand if you’ve ever worried about companies selling your data. (Yep, same here.)
The good news?
OpenAI doesn’t sell your info. Also, the content you create using ChatGPT is yours. So those brilliant ideas? 100% still yours.
5. You’re the Boss of Your Data
Have second thoughts about something you shared?
You can delete individual chats—or even your whole account—whenever you want. It’s like hitting “undo” on a conversation.
6. ChatGPT Plus Has Extra Perks
If you’re a ChatGPT Plus subscriber, you get a little something extra: encryption. This adds another layer of security for peace of mind, especially if you’re working on high-stakes projects.
7. Privacy Policies Can Change (Like Everything Else)
OpenAI is transparent about their privacy policies, but policies evolve. It’s always a good idea to stay in the loop.
Quick Tips:
Skim OpenAI’s announcements for updates.
Regularly check your ChatGPT settings to ensure they match your privacy preferences.
Avoid sharing anything you’d hate to see in the wild.
How to Keep Your Ideas Safe While Using ChatGPT
If you’re using ChatGPT to build your brand, your ideas are precious cargo. Here’s how to keep them safe:
Think before you type: Avoid sharing trade secrets, passwords, or client-sensitive details.
Adjust your settings: Take a minute to turn off data sharing if privacy is a big concern.
Use ChatGPT Plus for extra security: It’s worth it if you’re handling sensitive projects.
The Bottom Line
ChatGPT is an incredible tool for creativity and problem-solving, but it’s smart to know how it handles your data. By taking a few simple steps, you can protect your ideas, safeguard your brand, and use AI with confidence
Reminder: OpenAI’s privacy policies may change over time, so be sure to stay informed by reviewing updates directly on their website.
This article was inspired by Michael Hyatt https://x.com/MichaelHyatt/status/1873842819393347681
Holly Hartman is a brand specialist, best-selling author, and community builder with over 20 years of marketing experience. Known for her creative and approachable style, she empowers women leaders to amplify their brands authentically and confidently. When not coaching or creating, Holly enjoys hiking, solo dates, and playing board games with her husband and two sons. Learn more at ThePop.Agency.
Comments