TikTok Might Get Banned: Here’s What to Do Next (Without Losing Your Hard Work)

Holly Hartman
Dec 17, 2024
4 min read

By Holly Hartman | Brand Specialist, Canva Expert, and Problem-Solving Cheerleader

Welp, here we go. TikTok—the place where you built your community, shared your brilliance, and perfected your lip-sync—is on the government’s chopping block. It’s not TikTok’s fault, but the U.S. government might ban it, leaving millions of creators scrambling.

Before you lose your mind (and your hard work), let’s get you a plan—because this is NOT the end of your content empire.

If you haven’t saved your videos yet, that’s Step 1. I’ve already got you covered—check out my How to Save Your TikTok Content Before It Disappears (Step-by-Step Guide).

Once you’re backed up, here’s what to do next to keep your momentum going and show up where your audience needs you.

Step 1: Repurpose Your TikTok Content for Instagram Reels

If TikTok disappears, Instagram Reels is the closest thing you’ll get. Same short-form videos, same viral potential, and you might even reach new people who missed your TikToks.

Here’s the Game Plan:

Remove the TikTok watermark using tools like SnapTik or CapCut (Instagram doesn’t love watermarked content).
Repurpose your saved TikTok videos into Reels. Use trending audios, new captions, and relevant hashtags.
Engage! Share your content on Stories, respond to comments, and keep building connections.

POP Tip: Instagram Reels may be TikTok’s younger cousin, but it’s got the algorithm juice to keep you visible—don’t sleep on it.

Step 2: Move Your Videos to YouTube Shorts

Why Shorts? Because YouTube videos have staying power. Unlike TikTok, your content here won’t disappear into the void after 24 hours. It lives on and helps you get discovered long-term.

What to Do:

Upload your saved TikTok videos as YouTube Shorts (under 60 seconds).
Write catchy, keyword-optimized titles like “5 Small Business Canva Hacks in 30 Seconds.”
Add clear, searchable descriptions to help your content rank (YouTube = SEO goldmine).

POP Tip: If you already create longer YouTube videos, Shorts can boost your views and bring subscribers to your channel.

Step 3: Pinterest Idea Pins—Your Content Lives Forever

Pinterest is where content doesn’t just “go viral”—it stays evergreen. Idea Pins are Pinterest’s version of short-form videos, and they can bring steady traffic for months (or years).

Here’s How to Pivot to Pinterest:

Upload your saved TikTok videos as Idea Pins.
Add keyword-rich titles and descriptions (e.g., “DIY Branding Tips for Small Businesses”).
Link back to your website, blog, or services to drive traffic and leads.

POP Tip: Pinterest is where people go to plan their dreams. If your content can inspire, teach, or guide them, you’ll win big here.

Step 4: Own Your Audience with an Email List

Real talk: If TikTok disappears, you’ll want a way to connect with your audience that no one can take away. That’s where email comes in.

Steps to Get Started:

Use platforms like ConvertKit, Mailchimp, or Substack to launch a simple newsletter.
Invite your TikTok followers to join by offering something irresistible—a free checklist, video series, or exclusive tips.
Keep it consistent: Share updates, repurposed videos, and tips straight to their inbox.

POP Tip: When you own your audience, no algorithm, ban, or platform drama can break your connection.

Step 5: Take Your Videos to LinkedIn (Especially for Entrepreneurs)

LinkedIn is a surprisingly powerful place for short-form videos, especially if your content offers education, inspiration, or behind-the-scenes business insights.

Here’s What to Do:

Share videos that showcase tips, tutorials, or your journey as a creator or entrepreneur.
Repurpose TikToks as quick, engaging LinkedIn posts—add captions to grab attention.
Use this platform to connect with other professionals and highlight your expertise.

POP Tip: LinkedIn might look corporate, but it’s full of people who want to learn, connect, and collaborate. Show up as YOU, and you’ll stand out.

Step 6: Turn Your Content Into Blog Posts

You’ve already created tons of valuable content on TikTok—now it’s time to give it a home base. Blogs rank on Google, bring in traffic, and help you showcase your expertise.

How to Get Started:

Turn your best TikTok videos into “How-To” blog posts, guides, or listicles.
Embed your saved videos or repurpose the key points as written content.
Optimize your blog posts with searchable keywords to boost SEO.

Example: If your video was “5 Canva Tips in Under 60 Seconds,” turn it into a blog titled “5 Canva Hacks to Save Time (and Make Your Brand Shine).”

Step 7: Show Up in Communities (Like Facebook Groups)

If your TikTok audience feels like a community, you don’t have to lose that connection. Create a Facebook group, Slack space, or membership site where people can keep engaging with you.

What to Do:

Start a community where your audience can share, learn, and connect.
Post videos, host Q&As, and keep the conversation alive.

Final Thoughts: This Isn’t the End—It’s a New Beginning

If TikTok gets banned, your hard work doesn’t have to disappear. By saving your content, repurposing it, and showing up where your audience lives (Reels, YouTube Shorts, Pinterest), you’ll keep your momentum strong.

Step 1: If you haven’t saved your TikTok videos yet, start here: How to Save Your TikTok Content Before It Disappears (Step-by-Step Guide).

Step 2: Take action now to show up, stand out, and stay connected.

Your content deserves to shine, and your audience needs what you bring. Let’s make sure you’re ready for whatever comes next.

👉 Need help organizing your visuals for this next chapter? Sign-Up Here

Let’s make your brand POP with a Canva POP Session—Book Here.

About the Author:

Holly Hartman is a neurospicy Brand Specialist, Canva Expert, and content strategist who helps purpose-driven entrepreneurs create visuals that connect, inspire, and stand out.

Questions?: Email at: hello@thePOP.agency